Matcha left the specialty aisle and walked straight into OC’s cafe culture. What started as a handful of ceremonial bowls is now a full drinks ecosystem.
Matcha House OC still draws the longest line in Irvine, but the better story is how bars and bakeries are folding the same powder into cocktails and soft-serve.
If you’re chasing the trend, go early, order the ceremonial bowl first, and save the latte for the walk home.
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